THE CYCLE SHOW 2014 (UK)06 August, 2014 0 comments
THE UK'S CYCLE SHOW - NEC BIRMINGHAM 26-28 SEP
It’s been a great year for professional Italian cycling, and The Cycle Show will be celebrating that success this September as it brings a piece of Italy to Britain. Cannondale’s Ivan Basso will be opening the show, where a ride range of exhibitors from the proud cycling nation will be showcasing their products at the Birmingham NEC from the 26th-28th September.
Whether steeped in history and prestige or new to the market, The Cycle Show will be bringing the very best Italy has to offer the cycling public.
Bianchi plans to headline their Cycle Show stand with the brand new super aerodynamic TT-Triathlon Aquila CV. The carbon frame with Countervail technology only made its race debut at last Saturday’s Tour de France time trial from Bergerac to Perigueux - ridden to top ten GC finishes by Belkin Pro Cycling’s Laurens Ten Dam and Bauke Mollema – but the wheels are already in motion to bring the Aquila CV to Birmingham.
Engineered and designed using the most advanced CFD (Computational Fluid Dynamics) simulation software and pro athlete feedback, Bianchi’s new TT/Tri bike is developed and tested in the wind tunnel, and boasts patented Countervail® Vibration Cancelling Technology, concealed brakes and a dual position seatpost.
With state of the art technology, classic style and distinctive ‘celeste’ green paintwork, the Bianchi name is synonymous with success at the highest level. The current suppliers of the Belkin Pro Cycling Team consistently create some of the most sought-after bikes in the pro peloton– boasting Fausto Coppi, Felice Gimondi and Marco Pantani among riders who’ve cycled to success on Bianchi bikes over the years.
Since the company began building bikes in 1885, their palmares has blossomed, with 12 Giro d’Italias, 3 Tour de Frances, 2 Vuelta a Espanas, and an incredible 57 classics all won.
With an equally glittering history in mountain bike racing (11 world championships won), Bianchi’s multi-discipline pedigree will be on display for the many different cyclists visiting the show.
Starting from a small workshop and growing to be one of the biggest and most prestigious brands in the cycling world, De Rosa last year celebrated its 60th anniversary in the business.
In Italian tradition, founder and master craftsman Ugo De Rosa developed a strong family involvement with his three sons Danilo, Doriano and Cristiano all now integral parts of the De Rosa business.
The manufacturers now forge bikes from the four big materials: aluminium, carbon, titanium and steel – all made with expert precision skills passed down from generation to generation. Following the success of De Rosa’s 2014 models including the King RS Action and the Idol, the brand’s Cycle Show offering is sure to be exciting.
It’s always a point of pride to be running your drivetrain with Campagnolo - often referred to as the gold-standard of high-end and lightweight groupsets.
Appearing at The Cycle Show this year, Campagnolo’s latest top-end offering, the Super Record EPS, combines the latest electronic shifting technology with an ultra-light fusion of carbon fibre and titanium in one package, designed to give the ultimate in road cycling performance. The brand will also be displaying the latest Bora wheelset at The Cycle Show, boasting the same durability at its predecessor but with improved braking and aerodynamic performance.
Designed and created in the Italian town of Vincenza, Campagnolo is the only components company in cycling with its own production units – all located in Europe – and boasts over 2,000 patents on their products; a testament to its constant innovation.
Salice, the official eyewear and helmet suppliers to Italian Pro Cycling Team, Lampre-Merida, are returning to The Cycle Show – bringing their popular summer 2014 frames the CSPEED and 011, and the Bolt ITA helmet along with brand new models for next season.
Another family-run business – current CEO Anna Salice is the third generation Salice in charge of the brand – Salice keeps its design and manufacturing processes in Italy, using the knowledge of its sponsored athletes when designing their latest products.
The brand produces well-ventilated and aggressively-styled helmets and sunglasses. Worn by superstar Peter Sagan, the sunglasses are designed to be the toughest, lightest and most durable on the market. All this alongside their 280g aero-inspired Bolt helmet – they’re at the very pinnacle of innovation.
Beginning in 1897 as a manufacturer of practical working bikes, Selle Italia’s performance-derived products were initially only a secondary focus before the success of their designs saw them propelled onto the world stage and used by the likes of Francesco Moser, Eddy Merckx and Miguel Indurain through to The Cycle Show guest Ivan Basso.
With a broad range of road, off-road and triathlon saddles, Selle Italia will have something to offer everyone at The Cycle Show 2014.
New to the market
Como-based Hersh are manufacturers of custom and pre-built bicycles, offering
made-to-measure frames for the road, mountain bike, time trial, and city riding, and specializing in custom artwork frames.
The Cycle Show marks the first time that Hersh has been showcased to the UK market, while another UK exclusive, Italian clothing brand Sicleri will be offering alternative, yet typically stylish cycling kit.
They’re specialists in custom cycle clothing for clubs, teams and events, and sponsor the Astana BePink UCI Women’s Team.
Also appearing at the Cycle Show
In addition to these Italian brands, you can also see:
Bikes from Fondriest, Sarto, Wilier, Pinarello, Bottecchia, Colnago, Cinelli as well as the latest products from FSA, Deda, Vittoria, Sicleri, Selev Helmets, Limar, Fizik and San Marco.
To buy tickets and for a full list of brands at The Cycle Show 2014, visit www.cycleshow.co.uk. Tickets cost £13 when booked in advance and children 14 and under can go for just £1. Dont forget to use the code CBY for a member discount.